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Blogs
Insights and experiences at the intersection of marketing and analytics.


Inside CRM Technology: Monika Aphai on Her Role as a Solution Engineer at Salesforce
Today, we've invited Monika Aphai, UNSW alumni and Solution Engineer to talk to us about her role at Salesforce, the world’s #1 customer relationship management (CRM) platform. With a revenue growth rate of 29.1% in 2020, Salesforce jumped up 50+ spots on the Fortune 500 list in 2021, highlighting its continuous growth potential in the next few years. 1. Could you tell us a little about yourself? My name's Monika, and I studied at UNSW with a Bachelor of Commerce, double ma

Marketing Analytics Society
May 6, 20242 min read


Inside Customer Experience Marketing: Fiona Wang on Her Role at Innocean Worldwide
Today, we've invited Fiona Wang, UNSW alumni and CX Project Manager to talk to us about her role at Innocean Worldwide, a global marketing communication firm of the Hyundai Motor Company. With 19 overseas operations and over 2,000 employees, Innocean Worldwide provides total marketing solutions for its 50+ clients. 1. Why are you interested in marketing? Marketing is where people's perceptions and emotions around a brand, product, or service are established or changed and in

Marketing Analytics Society
May 6, 20242 min read


Inside Platform Services: Jessica Feng on Her Role at Amobee
Today, we've invited Jessica Feng, UNSW alumni and Platform Services Associate to talk to us about her role at Amobee, a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. 1. Could you tell us a little about yourself? My name's Jess, and I studied at UNSW with a Bachelor of Commerce/E

Marketing Analytics Society
May 6, 20243 min read


Inside Marketing Automation: Career Insights from UNSW Alumnus Nicholas Sujadi
Dive into the world of marketing automation with Nicholas Sujadi, a UNSW alumnus and Marketing Automation Specialist at Datarati. From daily routines to valuable career advice, Nicholas shares insights on how a deep understanding of customer behavior and technical skills can shape a successful marketing career. Learn about his journey from university to professional growth and discover tips for aspiring marketers looking to thrive in a data-driven environment. Stay updated wi

Marketing Analytics Society
May 6, 20242 min read
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